Transformation requires courage
Experimentation creates space to examine bias, authority, judgment, and governance before those decisions shape real communities.
This is how the future is built: transparently, collaboratively, and with courage.
In moments of unprecedented change, playing it safe can be the greatest risk
Utilities are navigating unprecedented change - AI adoption, grid modernization, affordability pressure, crisis response, and workforce evolution. At U2030, we advance leadership through responsible experimentation - not reckless disruption, but thoughtful, human-centered testing before the stakes get higher.
Augmenting judgment.
Not replacing it.
In partnership with avertra, U2030 is pioneering AI-powered leadership experiments to answer a critical question: How do we most effectively-and responsibly-build and use AI in utility leadership?
This experiment is about leveraging technology to strengthen executive clarity, surface blind spots, and preserve institutional wisdom in an era of increasing complexity - while establishing practical guardrails for AI.
The questions leaders are asking
“Where should leaders and AI stop - and start?”
“Can AI reduce bias without weakening accountability?”
“Can digital empathy protect culture?”
“Can institutional knowledge scale without losing humanity?”
Be part of what's next
This work requires courageous leaders willing to test, question, and shape the future responsibly. If you care about:
- Executive decision-making in the AI era
- Ethical governance and accountability
- Reducing bias while preserving authority
- Strengthening resilience across the sector
Join us - explore the upcoming events below.
The true method of knowledge is experiment.
— William Blake
From bold idea to informed practice
ChimaBot debut
SPARK Annual Meeting - Seattle marked the debut of ChimaBot, the digital twin of Georgia Power's VP of Customer Solutions, Chima Chijioke, in a live, unscripted executive decision experiment-sparking industry-wide dialogue on ethics, authority, and the role of AI in leadership.
Learn moreJanisseBot: Crisis leadership
ENERGIZE Retreat - Charleston advances the work with JodyBot, built from the leadership approach of Xcel Energy's VP of Customer Experience Operations and Transformation, Jody Allison-exploring how AI can inform customer experience and transformation strategy.
Learn moreJodyBot: Customer experience
ETS - San Antonio expands the experiment with JanisseBot, modeled after LUMA Energy CEO Janisse Quiñones, applying AI to crisis leadership and resilience-examining how leaders make high-stakes decisions under pressure.
Learn moreMultiple digital twins. Live participation.
SPARK Annual Meeting - Milwaukee brings the experiment to scale with multiple digital twins and live audience participation-co-creating a company strategy in real time to test how judgment and governance function under pressure.
Learn more