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Women Who SPARK Winners Series: Featuring "How Allegra Hodges is Leveraging Social Psychology to Drive Innovation at PGE"

Christina Corcoran


Allegra Hodges, Ph.D., the Head of Strategic Innovation at Portland General Electric (PGE), skillfully leverages her background in social psychology to foster transformative change within the utility sector. Honored with the Silo Buster of the Year Award, she has developed a robust innovation framework that promotes cross-departmental collaboration and accelerates the deployment of cutting-edge technologies, such as AI-powered cameras for enhanced wildfire detection. Allegra’s deep understanding of human behavior and decision-making is pivotal in cultivating a culture of innovation at PGE, empowering teams to overcome challenges and create solutions that prioritize customer needs. As she spearheads forward-thinking initiatives, Allegra’s legacy exemplifies the profound impact of integrating psychological insights with strategic innovation, setting a benchmark for excellence in the industry.


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