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News: Innovating with Humor: Dwight Scruggs to Deliver U2030’s Think-a-Thon Awards

Updated: May 13

May 7, 2024 – Atlanta, GA – The Utility 2030 Collaborative (U2030) is excited to announce that Dwight Scruggs, a former Army captain with tremendous success in the utility industry and comedy circles, will take center stage at the Design Thinking Masterclass: U2030 Think-a-Thon. The masterclass is on May 14-15, 2024, at Georgia Power’s downtown Atlanta, GA headquarters. As the presenter for the highly anticipated awards ceremony, Dwight, who also serves as a vice president for Cinch Home Services and a valued member of U2030, will add his unique charm to the event.

During this masterclass, participants will immerse themselves in the principles of Design Thinking to tackle the challenge of breaking down silos contributing to the energy and water capacity dilemma. Design Thinking focuses on understanding the needs and perspectives of end-users and empowers problem-solving through empathy, ideation, prototyping, and testing.

Through a series of activities led by Oracle’s Theresa Barry, including one practice sprint and two real solutioning sprints, attendees will collaborate to generate innovative solutions. After silent voting, finalists will emerge, leading to small group radar graph activity that will uncover the winning ideas.

Dwight’s announcement of the U2030 Think-a-Thon winner will undoubtedly be a highlight of the event, with his trademark wit and humor adding to the celebratory atmosphere. Thinking about the opportunity, Scruggs remarked, “U2030 has proven that it’s possible to have fun while solving critical utility industry issues. I’m excited to carry on this legacy during the awards ceremony at the U2030 Think-a-Thon.”


About the Utility 2030 Collaborative (U2030)

The Utility 2030 Collaborative (U2030) is a dynamic community of utility professionals dedicated to amplifying the impact of utility transformation efforts. Focused on the success and personal well-being of our diverse membership body, U2030 is a knowledge transfer service offering inventive engagement opportunities at the nexus of utility customers and operational excellence. Inspiring services include Events, Programs, Advisory Services, and Resources. Learn more by visiting


About Cinch Home Services

Cinch Home Services is an award-winning, leading provider of home protection plans with more than 45 years of experience. Their solutions help customers cover the cost when appliances and essential home systems including HVAC, plumbing, electrical and more break down from everyday use. All covered repairs are backed by an industry-leading 180-day workmanship guarantee. Plans can be purchased directly or through select affinity partners including financial, insurance, retail, utility and real estate. Cinch Home Services works with a nationwide network of vetted service providers to help homeowners when they need it the most. Cinch Home Services, a member company of The Cross Country Group, is headquartered in Boca Raton, FL. To learn more, visit or the company’s Facebook, Instagram, LinkedIn and YouTube.


Media Contact

Marlene Rosenberry


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