The Utility 2030 Collaborative (U2030) and Georgia Power are teaming up to deliver the 2024 Design Thinking Masterclass, "Pioneering Solutions for the Energy & Water Capacity Dilemma." This transformational event will be hosted at Georgia Power's office in downtown Atlanta on May 14-15, 2024. It will guide participants in developing creative solutions for the widening energy and water supply and demand gap.

Emphasizing cross-company collaboration strategies, the future of customer experience (CX), and a new era of operational excellence, this masterclass will enable you to develop solutions at the intersection of utility customers and operations.

Event Methodology

Design Thinking solution ideation, which you will learn and practice during the masterclass, will allow you to explore your creativity in a safe space, elevate your problem-solving skills, and acquire the tools and resources to effect positive change.

Design Thinking takeaways include:

Generate and harness innovative, multi-faceted solutions with your team quickly

Discover insights for narrowing solutions to the “feasible few”

Gain insights into solutions—developed by others—that address key challenges

Gain best practices for developing and testing solution prototypes

Learn how to ignite creativity within others

Who Should Attend

This masterclass is designed for utility professionals from customer and operations-focused departments and individuals specializing in innovation and transformation. Participating will give you valuable insights into navigating this complex landscape and contributing to developing sustainable solutions.

Preliminary Agenda

Meeting Facilitators:
Beth Karlin, CEO, SeeChange Institute

May 14, 2024
Community Service Project
Opening Keynote
Gallery Walk
Design Thinking Training – Part 1 Dinner
May 15, 2024
Design Thinking Training – Part 2
Scenario-based Solution Ideation
Solution Presentations
Silent Voting
Action Items


Registration Information


U2030 Utility & Vendor Member Companies
If you are a U2030 member representing a utility or vendor company, you receive a block of attendee passes for each U2030 event.
Not sure if you’re a member?
Email Mike Smith at [email protected] to find out.
Members Who Need Additional Tickets


U2030 Utility Non-Members
If you are a utility employee and do not have a corporate membership but wish to attend this event to learn more about U2030, you can register for a non-member ticket. If you become a member within three months after the event, we will credit your ticket price to your membership invoice.


If you are a vendor who wishes to participate, email Mike Smith at [email protected] requesting a prospectus.


Information about the hotel is forthcoming.

Energize Your Utility
Transformation Efforts

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