utility2030

The Internet as the 4th Utility & Why You Should Care

What would our lives be like without water, gas, and electricity? With an unrelenting focus on safety and reliability, utility companies have made life without these core services almost impossible to imagine.

But what would life be like without the internet? Today, more 4.8 billion people use the internet. Just how pervasive has it become and what would life without it be like? Have we reached the point where the internet has become the fourth utility?

INTERVIEW: Removing Internal Roadblocks to Reach Customer-First Goals, Part 1

When we think about becoming a customer- and prospect-centric organization, what do we see at the end of the ‘customer-first’ rainbow? The marketing team ignites action and delivers quantifiable results. The sales team gets bigger commissions, because they are empowered to sell company and product value instead of price.