How utilities speak to customers about the impact of renewable energy will determine whether this change is viewed positively or negatively. Going green undoubtedly comes at a cost. Projections for infrastructure updates could add anywhere from $20 to $58 to monthly bills for residential and business customers. Effectively communicating rate increases to customers will be essential to get right.
What is the value of a connected customer? During the initial months of the pandemic, Questline deployed more than 72 million COVID-19-related communications [link: https://www.questline.com/blog/covid-19-transformed-email-communications/ ] on behalf of energy utilities from across the U.S. The performance metrics from those sends revealed a lot about the successes they had in reaching #customers during a #crisis and delivering resources and program information quickly, effectively and economically.